Founding Marketer (m/f/d) – B2B SaaS

Strategy & positioning

• You develop LeadTable’s marketing strategy and turn our growth targets into a clear plan with channels, budgets and KPIs.
• You sharpen our positioning and messaging for our target groups – from social recruiting agencies to lead gen and performance agencies.
• You test message angles systematically: form hypotheses, run variants, draw learnings and feed them back into the website, ads and sales material.

Performance marketing & demand generation

• You take ownership of our paid channels – with a focus on Meta Ads (Facebook & Instagram) – from campaign structure and creatives to budget management.
• You optimise the entire funnel: ad → landing page → 14-day trial → paying customer.
• You identify and test new acquisition channels (e.g. LinkedIn, partnerships, webinars, events, affiliate and referral programmes).

Marketing ops & automation

• You develop HubSpot into our marketing backbone: clean lifecycle stages, lead scoring, nurturing sequences and reporting.
• You create onboarding and activation emails that turn trial users into convinced customers.
• You ensure clean tracking and attribution so we know which euro delivers what.

Content, brand & collaboration

• Together with our content marketing manager, you steer topics, formats and channels – with a clear link to pipeline and revenue.
• You work closely with product, customer success and the founders to market customer stories, case studies and product launches effectively.
• You take ownership of website conversion and our brand presence.

Building the marketing team

• You define which roles, tools and service providers we need next – and help build the marketing team for the long term.

‍

• Several years of professional experience in B2B SaaS marketing – ideally at a start-up or scale-up where you actively drove marketing forward. This role is not intended for students or graduates.
• Proven experience in performance marketing, especially with Meta Ads – you have managed budgets independently and can demonstrate results.
• In-depth experience with HubSpot and marketing automation (workflows, lead scoring, nurturing, reporting).
• A genuine understanding of how to market software: trial and freemium funnels, activation, positioning and messaging for a product that needs explaining.
• Strategic thinking and a hands-on mentality: you develop the plan and implement it yourself.
• Ownership: you don’t need instructions, you need freedom – and you approach the founders proactively when you need decisions or resources.
• Data-driven way of working: you form hypotheses, test properly and make decisions based on numbers.
• Excellent written and spoken German, good English.

A plus, but not a must:

• Experience in an agency environment or an understanding of recruiting and lead gen agencies
• Experience with product-led growth or self-service SaaS
• Experience with LinkedIn Ads, webinars, communities or partner marketing
• Initial experience in leading or building teams or freelancer networks

• Real creative freedom: you build marketing at LeadTable from the ground up – with a direct influence on growth and company development.
• Prospects: this role is the starting point for leading your own marketing team.
• Direct line to the founders: short decision paths, open communication – ideas are explicitly welcome.
• A product with traction: more than 600 agencies already use LeadTable. You’re not starting from zero – you’re scaling something that works.
• Attractive salary that can compete with large companies.
• Hybrid working and flexible working hours with no fixed core hours – results count, not presence.
• Modern office in Kempten, just a few minutes from the A7 motorway.
• Training budget for courses, conferences and training of your choice.
• EGYM Wellpass, which we pay for in full.
• Top equipment including a MacBook, a height-adjustable desk and everything else you need.
• Team events such as team weekends in the mountains, bowling or laser tag.